The United States is a nation of zip codes and neighborhoods. See how Tapestry describes yours.

AtoZ Databases

AtoZ Databases is a nationwide database with information for 30 million businesses and 220 million residents. Create a list of potential customers, find market size, and find competitors. (Need Fond du Lac Public Library card.) – choose “Business & Investments” resources

Reference USA

Reference USA is similar to AtoZ Databases. This database is accessed through the Waupun Public Library (need library card).


InfoUSA is a nationwide database that lists more than 17 million businesses and 210 million consumers. Create a list of potential customers and find market size. Can search the database for free but do have to pay to download a list. The Fond du Lac County Economic Development Corporation is a reseller of discounted InfoUSA lists.

Locate Here

Find demographics and consumer spending for communities or a particular site location in Fond du Lac County.

U.S. Census

U.S. Census is used for population and other demographic information


StatsAmerica provides actionable data to use in site prospecting, developing metrics, grant writing and strategic planning.

Wisconsin DOT traffic counts

Ideal for retailers when site prospecting.

IQS Directory

IQS Directory is a database with leading American industrial manufacturers, suppliers and distributors

Thomas Net

Thomas Net is great for supplier discovery and sourcing

North American Industry Classification System- NAICS

Shows industry classifications. Find your industry code and those of potential business-to-business prospects or suppliers.

NAICS-Census site

NAICS or North American Industry Classification System shows industries or business classifications. Another option for finding your industry code or codes for other businesses.

Directory of Associations

Find associations for industries and markets.

Bureau of Labor Industries at a Glance

Bureau of Labor Industries at a Glance shows workforce stats, earnings, employment estimates)

Economic Census

Economic Census shows industry and business snapshots (5-year measure)

Valuation Resources

Valuation Resources is an industry resource guide that lists resources and data available from trade associations, industry publications, research firms and other sources.


BizStats offers free business statistics and financial ratios for various industries.

Wisconsin’s Worknet Employer Search

Wisconsin’s Worknet Employer Search will list local companies and demographics within a geographical area in a given industry.

Worknet’s Quarterly Census of Employment & Wages

Worknet’s Quarterly Census of Employment & Wages can provide average annual establishments as well per industry.

The Business Journals

The Business Journals allows access to national articles & press releases about companies, executives, industries, etc.

The Mom Test book

Here is a sample of The Mom Test book that helps you properly talk to customers and learn from them during the customer development and research phase of starting a business.  You don’t want to build or offer stuff no one wants to buy or care about.