AtoZ Databases

AtoZ Databases is a nationwide database with information for 30 million businesses and 220 million residents. Create a list of potential customers, find market size, and find competitors. (Need Fond du Lac Public Library card.)

https://www.fdlpl.org/databases – choose “Business & Investments” resources

Reference USA

Reference USA is similar to AtoZ Databases. This database is accessed through the Waupun Public Library (need library card).

http://www.waupunpubliclibrary.org/ebooks-edatabases

InfoUSA

InfoUSA is a nationwide database that lists more than 17 million businesses and 210 million consumers. Create a list of potential customers and find market size. Can search the database for free but do have to pay to download a list. The Fond du Lac County Economic Development Corporation is a reseller of discounted InfoUSA lists.

http://www.infousa.com/

Locate Here

Find demographics and consumer spending for communities or a particular site location in Fond du Lac County.

https://inwisconsin.com/doing-business-in-wisconsin/available-sites/locate-in-wisconsin/

U.S. Census

U.S. Census is used for population and other demographic information

http://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml

StatsAmerica

StatsAmerica provides actionable data to use in site prospecting, developing metrics, grant writing and strategic planning.

http://statsamerica.org/

Wisconsin DOT traffic counts

Ideal for retailers when site prospecting.

https://trust.dot.state.wi.us/roadrunner/

IQS Directory

IQS Directory is a database with leading American industrial manufacturers, suppliers and distributors

http://www.iqsdirectory.com/

Thomas Net

Thomas Net is great for supplier discovery and sourcing

http://www.thomasnet.com/

North American Industry Classification System- NAICS

Shows industry classifications. Find your industry code and those of potential business-to-business prospects or suppliers.

http://www.naics.com/search/

NAICS-Census site

NAICS or North American Industry Classification System shows industries or business classifications. Another option for finding your industry code or codes for other businesses.

http://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2012

Directory of Associations

Find associations for industries and markets.

http://www.directoryofassociations.com/

Bureau of Labor Industries at a Glance

Bureau of Labor Industries at a Glance shows workforce stats, earnings, employment estimates)

http://www.bls.gov/iag/home.htm

Economic Census

Economic Census shows industry and business snapshots (5-year measure)

http://www.census.gov/econ/snapshots/index.php

Valuation Resources

Valuation Resources is an industry resource guide that lists resources and data available from trade associations, industry publications, research firms and other sources.

http://valuationresources.com/IndustryReport.htm

BizStats

BizStats offers free business statistics and financial ratios for various industries.

http://www.bizstats.com/

SizeUp

SizeUp compares your company’s performance to other competitors in the industry; can also map competitors, customers and suppliers; and find the best places to advertise. Have to sign up for a free account to see more details.

https://www.sizeup.com/

Wisconsin’s Worknet Employer Search

Wisconsin’s Worknet Employer Search will list local companies and demographics within a geographical area in a given industry.

http://worknet.wisconsin.gov/worknet/jsempsrch.aspx?menuselection=js

Worknet’s Quarterly Census of Employment & Wages

Worknet’s Quarterly Census of Employment & Wages can provide average annual establishments as well per industry.

http://worknet.wisconsin.gov/worknet/daindustry.aspx?menuselection=da

The Business Journals

The Business Journals allows access to national articles & press releases about companies, executives, industries, etc.

http://www.bizjournals.com/

The Mom Test book

Here is a sample of The Mom Test book that helps you properly talk to customers and learn from them during the customer development and research phase of starting a business.  You don’t want to build or offer stuff no one wants to buy or care about.

http://www.startupwerkboek.nl/startupcenter/Momtest.pdf