AtoZ Databases is a nationwide database with information for 30 million businesses and 220 million residents. Create a list of potential customers, find market size, and find competitors. (Need Fond du Lac Public Library card.)
https://www.fdlpl.org/databases – choose “Business & Investments” resources
Reference USA is similar to AtoZ Databases. This database is accessed through the Waupun Public Library (need library card).
InfoUSA is a nationwide database that lists more than 17 million businesses and 210 million consumers. Create a list of potential customers and find market size. Can search the database for free but do have to pay to download a list. The Fond du Lac County Economic Development Corporation is a reseller of discounted InfoUSA lists.
Find demographics and consumer spending for communities or a particular site location in Fond du Lac County.
U.S. Census is used for population and other demographic information
StatsAmerica provides actionable data to use in site prospecting, developing metrics, grant writing and strategic planning.
Wisconsin DOT traffic counts
Ideal for retailers when site prospecting.
IQS Directory is a database with leading American industrial manufacturers, suppliers and distributors
Thomas Net is great for supplier discovery and sourcing
North American Industry Classification System- NAICS
Shows industry classifications. Find your industry code and those of potential business-to-business prospects or suppliers.
NAICS or North American Industry Classification System shows industries or business classifications. Another option for finding your industry code or codes for other businesses.
Directory of Associations
Find associations for industries and markets.
Bureau of Labor Industries at a Glance
Bureau of Labor Industries at a Glance shows workforce stats, earnings, employment estimates)
Economic Census shows industry and business snapshots (5-year measure)
Full Economic census tables
Valuation Resources is an industry resource guide that lists resources and data available from trade associations, industry publications, research firms and other sources.
BizStats offers free business statistics and financial ratios for various industries.
SizeUp compares your company’s performance to other competitors in the industry; can also map competitors, customers and suppliers; and find the best places to advertise. Have to sign up for a free account to see more details.
Wisconsin’s Worknet Employer Search
Wisconsin’s Worknet Employer Search will list local companies and demographics within a geographical area in a given industry.
Worknet’s Quarterly Census of Employment & Wages
Worknet’s Quarterly Census of Employment & Wages can provide average annual establishments as well per industry.
The Business Journals
The Business Journals allows access to national articles & press releases about companies, executives, industries, etc.
The Mom Test book
Here is a sample of The Mom Test book that helps you properly talk to customers and learn from them during the customer development and research phase of starting a business. You don’t want to build or offer stuff no one wants to buy or care about.